Are you thinking about selling your house or condo? If you’re in a market that has a lot of newly constructed homes, you’re going to be competing with those listings for buyers’ attention.
In today’s post we’ll share a few tips that can help you attract buyers and convince them that your pre-owned home is just as good as a brand new one.
Upgrade And Modernize Your Home Prior To The Sale
Numerous studies have shown that buyers who prefer brand new homes are mostly interested in the new appliances and fixtures throughout the home.
If your home is more than a decade or so old, you’ll want to invest some time and money in upgrading your appliances and fixtures before trying to list your home on the market.
If you have newly constructed homes very close to yours it might be worth installing these items after you’ve moved out so that the buyer is the first person to use them.
Focus Your Marketing On A Specific Buyer
Depending on which neighborhood your home is located in and the local amenities, you may want to consider focusing your marketing on one particular buyer. For example, a downtown condo would be marketed to a completely different prospective buyer than a large four-bedroom home out in the suburbs. Take some time to consider the “persona” of your target buyers, and craft your messaging around what these individuals or families will be looking