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Willingboro Township is a township in Burlington County, New Jersey, United States, with British roots going back to the 17th century. Abraham Levitt and Sons purchased and developed Willingboro land in the 1950s and 1960s as a planned community in their Levittown model.
Sociologist Herbert Gans’ 1967 book The Levittowners, which was about Willingboro, was the basis for a famous case study in American urban sociology. Willingboro later became a predominantly African American suburb.